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  • Writer's pictureSandra Zueco

Home Staging to Attract Senior Buyers: How We Staged a Retirement Apartment to Sell

As a home stager, my goal is to create an environment that speaks directly to the potential buyer’s aspirations, needs, and lifestyle. Recently, I had the opportunity to stage a retirement apartment, which offered a unique challenge and a chance to showcase how tailoring a home’s design to its target market can significantly impact its appeal.

Staged dining room

Understanding the Senior Buyer

The first step in any home staging project is understanding who the potential buyer is. For the retirement apartment, this meant catering to senior adults looking for a comfortable, stylish, yet practical living space. This demographic often seeks a blend of contemporary design with traditional touches that evoke a sense of familiarity and comfort.

Balancing Contemporary with Traditional to Attract Senior Buyers

Colour Palette:

To achieve a balance between contemporary and traditional, I opted for a neutral colour palette with soft, warm tones to create a modern yet inviting atmosphere.

I incorporated earthy colours throughout the apartment. Touches of green, yellow and burnt orange were strategically placed to add visual interest and reflect the natural beauty visible from the apartment’s windows.

Functional Spaces:

Senior adults often prioritise functionality and accessibility. I ensured that the furniture layout allowed for easy movement and selected pieces that offered comfort without compromising on style.

Bringing Nature In:

Artificial plants and flowers were also used to bring the outside in, enhancing the overall ambience and making the interior feel vibrant and alive.

Decorative Elements:

Accessories play a key role in bridging contemporary and traditional styles. I used a mix of modern artwork and classic decorative items, such as ceramic vases, photo frames, and traditional linen and plush throw blankets. These items add a personal touch and make the space feel more like home.

Highlighting Lifestyle Benefits through Home Staging

To make the retirement apartment truly appealing, I focused on styling elements that highlight the lifestyle benefits for senior adults:

Kitchen Styling:

I set up a tray table with a coffee set and some muffins in the kitchen, creating a warm, inviting atmosphere as if someone was coming over for tea. This simple touch not only made the space feel homier but also allowed potential buyers to envision themselves hosting friends and family in a cosy setting.

Bedroom Comfort:

In the bedroom, I added a comfortable chair to create a reading corner. This not only provided a dedicated space for relaxation but also served a practical purpose. The chair could be used as a sitting place for someone who might need to take care of a senior loved one at the bedside. This thoughtful addition showcased the room’s versatility and appeal.

Bedroom staged to attract senior buyers

Bathroom Transformation:

The bathroom was spacious, and designed to allow for wheelchair access, but initially felt cold and unwelcoming. To soften the space, I added plants, which brought a touch of nature indoors and created a more inviting atmosphere. Additionally, spa-like toiletries and plush towels were used to transform the bathroom into a relaxation area, emphasising comfort and luxury.

The Home Staging Transformation

Before and after home staging in a retirement apartment
Before and After

Effective home staging is all about putting yourself in the buyer's shoes. Understanding their aspirations and lifestyle needs allows us to create a space that feels personalised and inviting. For the retirement apartment, blending contemporary design with traditional touches and highlighting lifestyle benefits through careful styling was the perfect strategy to attract senior buyers looking for a new home that offers both comfort and style.

Remember, a well-staged home can make all the difference in a competitive market. By tailoring the staging to the potential buyer’s preferences and daily routines, we can help ensure that the property stands out and leaves a lasting impression.

Are you preparing to sell your home? Consider the impact of professional home staging. By creating a space that resonates with potential buyers’ lifestyles and aspirations, you can enhance your property’s appeal and increase its market value. Contact me today to learn how I can help you transform your home and make it stand out in the competitive real estate market.


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