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  • Writer's pictureSandra Zueco

Smell Your Way to a Successful Home Sale

Smells can have a significant impact on a person's decision to buy a property. Unpleasant smells can put people off and make a property less attractive, while pleasant smells can create a positive association and increase the appeal of a property.

Smells are important when staging a property

The sense of smell is closely linked to memory and emotion and can trigger powerful associations and feelings. A pleasant smell can create a positive and welcoming atmosphere, whereas an unpleasant smell can turn off potential buyers and create an uncomfortable environment. In fact, studies have shown that bad odours can reduce the perceived value of a property by up to 10 per cent. This means that even if your property is well-maintained and beautifully decorated, bad smells can significantly reduce its appeal to buyers.

Some common smells that can put people off buying properties include:

  1. Pet odours: The smell of pets, such as dogs and cats, can be off-putting to some buyers. This is particularly true if the smell is strong and pervasive.

  2. Cigarette smoke: The smell of cigarette smoke can linger in a property for a long time, even after the smokers have left. This can be a major turn-off for non-smokers.

  3. Cooking smells: Strong cooking smells, such as those from spicy or heavily fried foods, can be off-putting to some buyers.

  4. Mould and mildew: The musty smell of mould and mildew can indicate water damage or poor ventilation, which can be a serious issue for buyers.

  5. Chemical smells: Strong chemical smells from cleaning products or paint can be overwhelming and unpleasant.

Many homeowners are accustomed to the smells in their own homes and do not realise that they could be off-putting to potential buyers. A professional home stager is trained to create a welcoming and appealing atmosphere in a property, and this includes paying attention to smells. We can identify any odours that may be a turnoff to buyers and suggest ways to eliminate them. This might involve deep cleaning carpets and upholstery, removing any mould or mildew, or using neutralising agents such as baking soda or vinegar. We can also suggest appealing scents that can create a positive atmosphere, such as fresh flowers, baked goods, or subtle fragrances.

Don't let bad smells hurt your chances of a successful sale - contact us today to learn how we can help you put your best foot forward!"


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