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  • Writer's pictureSandra Zueco

Swipe Right on Your Dream Home: How Presentation Impacts the Search for Property and Love

The rise of the internet and social media has transformed the way we interact with the world around us, and the process of finding our ideal home is no exception. Just like with online dating, the internet has made it easier than ever to find and connect with potential properties.

With the rise of online dating and the popularity of online property listings, the importance of visuals cannot be overstated. In this post, we will explore how presentation impacts the search for properties, and how home staging can make all the difference when it comes to selling property.

When it comes to online search, visuals are essential. Just like in online dating, a good presentation and high-quality photos can make all the difference in attracting potential buyers or renters. In fact, over 90% of home buyers begin their search online. This means that first impressions are critical, and the way a property looks online can greatly impact the number of inquiries received.

Graphics by Freepick - Photography by Angela Westgarth - Staging by Fluid View

This is where home staging comes in. Home staging is the process of arranging furniture and accessories, and showcasing a property's best features to make it look its absolute best. Professional home staging can increase the perceived value of a property and make it stand out from the competition. It can also make it easier for potential buyers to imagine themselves living in the space.

Just like with a well-crafted online dating profile, an expertly staged property can attract the right buyers and increase the chances of a successful sale. This is confirmed by a survey by the Home Staging Association UK & Ireland, which reveals how professionally staged properties receive more viewings and sell much faster than non-staged properties. This means that investing in home staging can save time and money in the long run.

The world of online search has transformed the way we look for homes and love. Visuals are essential in both scenarios, and presentation plays a critical role in attracting the right match. For sellers, home staging can make all the difference in showcasing a property's best features and increasing its perceived value. By recognising the importance of presentation, we can increase the chances of finding the buyer and a successful sale.

So, whether you are a homeowner or developer looking to sell your property or an estate agent looking to attract potential buyers, it's time to recognise the impact of visuals in the online search process. Investing in professional home staging can make your property stand out from the competition and increase the chances of a successful sale.

Let's embrace the power of visuals and make the most of the online search process! Get in touch and let's have a chat!


Fluid View Home Staging (1).png
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