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  • Writer's pictureSandra Zueco

Maximising Serviced Accommodation Returns through Strategic Styling: A Guide to Building Guest Loyalty

In today's competitive hospitality industry, serviced accommodation styling has emerged as a critical investment for businesses aiming to secure customer loyalty. Aesthetically pleasing and thoughtfully designed accommodations not only create a memorable guest experience but also foster a lasting emotional connection with the brand. By incorporating the unique brand voice, businesses can elevate their styling to create a truly immersive and cohesive experience for their guests.

Styled Serviced Accommodation

The Impact of Styling on Customer Loyalty

When it comes to serviced accommodation styling, the keyword here is 'investment.' Hotels, resorts, and holiday lets that prioritise the visual appeal and comfort of their spaces are more likely to attract and retain loyal customers. The styling choices must reflect the brand's personality and cater to the target audience's preferences. A well-designed and thoughtfully styled accommodation can leave a lasting impression on guests, leading to repeat visits and positive reviews.

Styling sets the tone for the entire guest experience. From the moment a guest steps into a beautifully styled room, they are immediately connected with the property. Every element, from the choice of furniture to the lighting and colour palette, contributes to creating a unique and memorable atmosphere. When guests feel comfortable and inspired by their surroundings, they are more likely to develop an emotional connection with the place, resulting in increased loyalty and advocacy.

Key Elements of Services Accommodation Styling

Successful serviced accommodation styling involves careful attention to detail. Here are some key elements to consider when creating a visually appealing and cohesive guest experience:

Styling Mood Board

  1. Brand Identity: The styling should align with the brand's identity and values. Whether it's a luxurious, contemporary hotel or a cosy, rustic cabin, the design choices should reflect the brand's personality and target audience.

  2. Consistency: Consistency is crucial in creating a cohesive guest experience. From the entrance to the guest rooms and common areas, the styling choices should flow seamlessly, creating a sense of unity and harmony.

  3. Comfort: Guests value comfort above all else. High-quality bedding, ergonomic furniture, and thoughtful amenities contribute to a comfortable and enjoyable stay.

  4. Attention to Detail: Small details can make a big difference. From decorative accents to personalised touches, paying attention to the finer details enhances the overall guest experience and leaves a lasting impression.

  5. Functionality: Styling should not only be visually appealing but also practical. Spaces should be designed to meet the needs of guests, with a focus on functionality and ease of use.

By incorporating these key elements, businesses can create a unique and memorable guest experience that fosters loyalty and sets them apart from the competition.

Tips for Effective Services Accommodation Styling

For businesses looking to enhance their accommodation styling, here are some tips to keep in mind:

  1. Understand Your Target Audience: Research and understand the preferences and expectations of your target audience. Tailor the styling choices to appeal to their specific tastes and interests.

  2. Tell a Story: Create a narrative through your styling choices. Whether it's a reflection of the local culture or a unique brand story, a compelling narrative can engage guests on a deeper level.

  3. Collaborate with Professionals: Consider working with professional stylists or interior designers who specialise in the hospitality industry. Their expertise and creative vision can help bring your brand's identity to life.

  4. Stay Current with Design Trends: Keep up with the latest design trends to ensure your accommodations remain fresh and appealing to guests. However, be mindful of timeless elements that will withstand the test of time.

  5. Seek Guest Feedback: Regularly seek feedback from guests to understand their experience and identify areas for improvement. Guest feedback is invaluable in refining your styling choices and enhancing the overall guest experience.

By implementing these tips, businesses can create visually stunning and immersive accommodations that resonate with guests and foster long-term loyalty.

Measuring the ROI of Services Accommodation Styling

While the impact of accommodation styling on customer loyalty can be subjective, there are ways to measure its return on investment (ROI). Here are some metrics to consider:

Calculating Investment Return in a Serviced Accommodation

  1. Repeat Bookings: Track the percentage of guests who return for a second or multiple stays. An increase in repeat bookings indicates a positive impact on customer loyalty.

  2. Positive Reviews and Ratings: Monitor online reviews and ratings to assess guest satisfaction. A higher number of positive reviews and ratings can be attributed to the quality of the guest experience, including the styling.

  3. Referral Bookings: Measure the percentage of bookings that result from word-of-mouth recommendations. Positive guest experiences, driven by exceptional styling, can lead to increased referrals.

  4. Social Media Engagement: Analyse the level of engagement and interaction on your social media platforms. A visually appealing and well-styled accommodation can generate higher engagement and increase brand exposure.

By tracking these metrics, businesses can gain insights into the impact of their accommodation styling investment and make informed decisions to optimize their guest experience.

Common Misconceptions about Styling in the Accommodation Industry

Despite the clear benefits of accommodation styling, there are some common misconceptions that need to be addressed:

  1. Styling is Costly: While investing in accommodation styling requires a financial commitment, it is important to view it as a long-term investment in customer loyalty. The return on investment, in terms of increased bookings and guest satisfaction, can outweigh the initial costs.

  2. One Style Fits All: Styling should be tailored to the brand's identity and target audience. A one-size-fits-all approach may not resonate with guests and fail to create a unique and memorable experience.

  3. Styling is Purely Aesthetic: Styling goes beyond aesthetics; it sets the tone for the entire guest experience. The right styling choices can enhance comfort, functionality, and overall guest satisfaction.

  4. Styling is a One-Time Effort: Styling should be an ongoing process. Regular updates and maintenance are necessary to keep accommodations fresh, appealing, and aligned with changing guest preferences.

By addressing these misconceptions, businesses can fully embrace the benefits of accommodation styling and make informed decisions for their brand.

Future Trends in Service Accommodation Styling

As the hospitality industry continues to evolve, so does the field of accommodation styling. Here are some future trends to watch out for:

Styling shoot

Sustainable Styling: Guests are increasingly conscious of their environmental footprint. Sustainable and eco-friendly styling choices, such as using recycled materials and energy-efficient lighting, will become more prevalent.

Technology Integration: Technology will play a more significant role in accommodation styling. Smart devices, personalised automation, and seamless connectivity will enhance the guest experience and create a more convenient and immersive stay.

Wellness and Mindfulness: Guests are seeking accommodations that promote wellness and mindfulness. Styling choices that incorporate natural elements, calming colour palettes, and wellness amenities will be in high demand.

Local and Cultural Influences: Accommodations that reflect the local culture and community will continue to be popular. Guests are looking for unique and authentic experiences that immerse them in the destination's identity.

By staying ahead of these trends and adapting their styling choices, businesses can remain competitive and continue to provide exceptional guest experiences.

The Importance of Investing in Styling for Customer Loyalty

In a highly competitive hospitality industry, services accommodation styling has become a critical investment for businesses aiming to secure customer loyalty. By prioritising the visual appeal and comfort of their spaces, businesses can create immersive and memorable guest experiences that foster lasting emotional connections. Through thoughtful styling choices that reflect the brand's identity and cater to the target audience's preferences, businesses can differentiate themselves, attract loyal customers, and ultimately drive increased bookings and positive word-of-mouth recommendations.

Remember, service accommodation styling is not just about aesthetics; it sets the tone for the entire guest experience. By incorporating key elements such as brand identity, consistency, comfort, attention to detail, and functionality, businesses can create unique and cohesive accommodations that leave a lasting impression.

To achieve the desired results, it is essential to collaborate with professionals who understand the industry and your brand's identity. By measuring the ROI through metrics such as repeat bookings, positive reviews, referral bookings, and social media engagement, businesses can assess the impact of their accommodation styling investment.

As the industry evolves, it is important to stay ahead of future trends, such as sustainable styling, technology integration, wellness and mindfulness, and local and cultural influences. By embracing these trends and adapting styling choices, businesses can continue to provide exceptional guest experiences and remain competitive in the ever-changing hospitality landscape.

Investing in services accommodation styling is not just an expense; it is an investment in customer loyalty that can result in long-term success and growth for businesses in the hospitality industry. So, take the leap and create a visually stunning and immersive guest experience that will keep guests coming back for more.


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